Automaigency × Insider Media

Strategic Partnership Proposal

Prepared for: Paul Hill, Insider Media | Prepared by: Automaigency | Date: March 2026

Draft for ReviewConfidential — Commercial in Confidence

Executive Summary

Unlocking Recurring Revenue from Your Shopify Client Database

The Partnership

Automaigency combines proprietary AI technology with Insider Media's established market presence to deliver high-impact, AI-driven SEO services at scale.

The Model

A phased, staged approach to onboard 20–30 high-value SEO clients in controlled cohorts of 10, generating significant ongoing passive revenue for Insider Media.

The Outcome

Insider Media gradually transitions into a highly profitable Account Management role, ultimately empowering full in-house delivery through the Automaigency ecosystem.

The Opportunity

Shopify store owners invest heavily in beautiful, high-converting websites but struggle with driving consistent, high-intent organic traffic. Traditional SEO is slow, opaque, and expensive — leading to high churn and merchant skepticism.

Insider Media's Edge

Building up to 200 Shopify sites annually, with a database of thousands of warm prospects who trust the brand.

The Gap

Clients aren't on high-ticket SEO retainers because they haven't seen a compelling, transparent, data-backed strategy that proves ROI before they commit.

The Solution

A proven, AI-driven SEO offer that demonstrates value first — converting warm trust into recurring revenue.

The Automaigency Ecosystem

A two-layered solution separating strategic intelligence from tactical execution — ensuring both speed and quality.

Layer 1: SEO Strategy Builder

Our proprietary "AI Agency Brain" — 20 interconnected AI analysis tools producing C-Suite strategic overviews, tactical execution playbooks, and AI/GEO optimization plans in under 30 minutes. Zero black-box tactics. Full data-driven transparency.

Layer 2: Awesomenesseo

Our dedicated delivery arm handling all technical SEO, content, and link building execution behind the scenes. Targeting e-commerce and Shopify merchants seeking organic growth. Average retainer: $4,000/month.

The Commercial Model: 4 Phases of Revenue Growth

A progressive model that scales Insider Media's revenue share as your team takes on more client-facing responsibility — ultimately transitioning to a full markup model.

1

Phase 1

10% MRR commission $12,000/mo at 30 clients

2

Phase 2

Productised sub-strategies Up to $38,000/mo gross

3

Phase 3

25% AM MRR commission $30,000/mo at 30 clients

4

Phase 4

Full markup model ~$7,300 net profit/campaign

Phase 2 Deep Dive

Productised Optimisation Sub-Strategies

Insider Media offers standalone, high-margin tactical products — Competitor Gap Analyses and AIO/GEO Optimisation — powered by SEO Strategy Builder. Sold at ~$1,000 retail from a ~$100 tool cost, with follow-on implementation averaging an additional $500–$1,000 per engagement.

Phase 4 Deep Dive

Full In-House Delivery: Margin Breakdown

$16,000

Campaign Revenue

Full SEO campaign targeting 2 topic pillars

-$1,500

Tool Cost

End-to-end strategy creation and content assets

-$4,800

Implementation

Estimated 30% for Insider Media's internal delivery

$7,300

Net Profit

~45% net profit margin per campaign

Phase 1: The 5-Email Campaign Sequence

Deployed per cohort to convert warm Shopify clients into SEO retainer customers — with strict 10-client onboarding capacity per cohort.

1

Day 1 — Pattern Interrupt

A great website isn't enough. Traditional SEO is broken. AI-driven strategy has changed the game.

2

Day 4 — The Proof

Present SEO Strategy Builder output: C-Suite Strategic Overview and Tactical Playbook example.

3

Day 7 — Value Demo

Offer a paid promotional SEO strategy execution — low-barrier, high-value, proves ROI before commitment.

4

Day 10 — Exclusive Offer

Present the Awesomenesseo monthly retainer. Framed as exclusive for Insider Media clients — limited to 10 spots.

5

Day 14 — Final Nudge

Final conversion push. Recap the offer and enforce scarcity of the 10-spot cohort limit.

Database Segmentation Strategy

By segmenting the database into cohorts, we control lead flow and tailor messaging to maximize conversion rates for each audience.

1

Cohort 1 — Month 1: Recent Launches

Shopify sites built in the last 6 months. "Your site is live. Now let's drive high-intent traffic to it."

2

Cohort 2 — Month 2: Mature Clients

Active clients with sites older than 6 months. "It's time to scale. Unlock the next level of organic revenue."

3

Cohort 3 — Month 3: Past SEO Inquiries

Clients who previously asked about marketing/SEO. "SEO has changed. See what AI-powered strategy looks like."

4

Cohort 4 — Month 4: Non-Converted

Prospects who inquired about web design but didn't buy. "A different approach to growth: Lead with data, not design."

Implementation Roadmap

Pre-Launch

Kickoff: align on segments, commission structure, tracking. Automaigency delivers email copy and landing pages.

11 May — Cohort 1 Launch

Deploy sequence to Recent Launches. Close and onboard first 10 clients. Pause marketing during onboarding.

July — Cohort 2 Launch

Deploy to Mature Clients. Close and onboard next 10 clients through July–August.

September — Cohort 3 Launch

Deploy to Past Inquiries. Close and onboard final 10 clients through September–October.

Success Metrics & KPIs

Phase 1 campaign performance will be evaluated against the following targets:

Campaign Metrics

Email Open Rate

25% – 35%

Click-Through Rate

5% – 8%

New SEO Clients

30 (10 per cohort)

Avg. Monthly Spend

$4,000

Revenue Targets

$120K

Total New MRR

At 30 clients × $4,000

$12K

Phase 1 Commission

10% flat rate per month

$30K

Phase 3 Commission

25% AM rate per month

PR & Brand Activation

As exclusive launch partner, Insider Media and Automaigency will collaborate on a joint PR campaign. This $1M+ commercial agreement is a significant milestone strengthening both brands in market.

Joint Press Release

Co-authored release to trade media (Mumbrella, SmartCompany) announcing the $1M+ strategic partnership.

Founder LinkedIn Posts

Synchronized launch-day posts from both founders detailing the partnership and exclusive offering.

90-Day Case Study

Co-produced case study documenting Cohort 1 success — a powerful ongoing sales asset for Insider Media.

Joint Webinar (Month 2)

Co-hosted live event for the Insider Media database, demonstrating SEO Strategy Builder and driving pipeline.

Conclusion: A Scalable, Profitable Future

Insider Media is positioned to be the crucial first partner and the ultimate proof of concept for this model.

By activating your database and leveraging the Automaigency ecosystem — SEO Strategy Builder for strategy and Awesomenesseo for delivery — we can create a highly profitable, scalable new revenue stream. As the partnership matures through Account Management to full in-house delivery, Insider Media maximizes margins and long-term enterprise value.

automaigency.com

Strategy & Technology

insidermedia.com.au

Market Presence & Delivery

Together

$120K+ MRR at scale