Prepared for: Paul Hill, Insider Media | Prepared by: Automaigency | Date: March 2026
Draft for Review
Confidential — Commercial in Confidence
Executive Summary
Unlocking Recurring Revenue from Your Shopify Client Database
The Partnership
Automaigency combines proprietary AI technology with Insider Media's established market presence to deliver high-impact, AI-driven SEO services at scale.
The Model
A phased, staged approach to onboard 20–30 high-value SEO clients in controlled cohorts of 10, generating significant ongoing passive revenue for Insider Media.
The Outcome
Insider Media gradually transitions into a highly profitable Account Management role, ultimately empowering full in-house delivery through the Automaigency ecosystem.
The Opportunity
Shopify store owners invest heavily in beautiful, high-converting websites but struggle with driving consistent, high-intent organic traffic. Traditional SEO is slow, opaque, and expensive — leading to high churn and merchant skepticism.
Insider Media's Edge
Building up to 200 Shopify sites annually, with a database of thousands of warm prospects who trust the brand.
The Gap
Clients aren't on high-ticket SEO retainers because they haven't seen a compelling, transparent, data-backed strategy that proves ROI before they commit.
The Solution
A proven, AI-driven SEO offer that demonstrates value first — converting warm trust into recurring revenue.
The Automaigency Ecosystem
A two-layered solution separating strategic intelligence from tactical execution — ensuring both speed and quality.
Layer 1: SEO Strategy Builder
Our proprietary "AI Agency Brain" — 20 interconnected AI analysis tools producing C-Suite strategic overviews, tactical execution playbooks, and AI/GEO optimization plans in under 30 minutes. Zero black-box tactics. Full data-driven transparency.
Layer 2: Awesomenesseo
Our dedicated delivery arm handling all technical SEO, content, and link building execution behind the scenes. Targeting e-commerce and Shopify merchants seeking organic growth. Average retainer: $4,000/month.
The Commercial Model: 4 Phases of Revenue Growth
A progressive model that scales Insider Media's revenue share as your team takes on more client-facing responsibility — ultimately transitioning to a full markup model.
1
Phase 1
10% MRR commission $12,000/mo at 30 clients
2
Phase 2
Productised sub-strategies Up to $38,000/mo gross
3
Phase 3
25% AM MRR commission $30,000/mo at 30 clients
4
Phase 4
Full markup model ~$7,300 net profit/campaign
Phase 2 Deep Dive
Productised Optimisation Sub-Strategies
Insider Media offers standalone, high-margin tactical products — Competitor Gap Analyses and AIO/GEO Optimisation — powered by SEO Strategy Builder. Sold at ~$1,000 retail from a ~$100 tool cost, with follow-on implementation averaging an additional $500–$1,000 per engagement.
Phase 4 Deep Dive
Full In-House Delivery: Margin Breakdown
$16,000
Campaign Revenue
Full SEO campaign targeting 2 topic pillars
-$1,500
Tool Cost
End-to-end strategy creation and content assets
-$4,800
Implementation
Estimated 30% for Insider Media's internal delivery
$7,300
Net Profit
~45% net profit margin per campaign
Phase 1: The 5-Email Campaign Sequence
Deployed per cohort to convert warm Shopify clients into SEO retainer customers — with strict 10-client onboarding capacity per cohort.
1
Day 1 — Pattern Interrupt
A great website isn't enough. Traditional SEO is broken. AI-driven strategy has changed the game.
2
Day 4 — The Proof
Present SEO Strategy Builder output: C-Suite Strategic Overview and Tactical Playbook example.
3
Day 7 — Value Demo
Offer a paid promotional SEO strategy execution — low-barrier, high-value, proves ROI before commitment.
4
Day 10 — Exclusive Offer
Present the Awesomenesseo monthly retainer. Framed as exclusive for Insider Media clients — limited to 10 spots.
5
Day 14 — Final Nudge
Final conversion push. Recap the offer and enforce scarcity of the 10-spot cohort limit.
Database Segmentation Strategy
By segmenting the database into cohorts, we control lead flow and tailor messaging to maximize conversion rates for each audience.
1
Cohort 1 — Month 1: Recent Launches
Shopify sites built in the last 6 months. "Your site is live. Now let's drive high-intent traffic to it."
2
Cohort 2 — Month 2: Mature Clients
Active clients with sites older than 6 months. "It's time to scale. Unlock the next level of organic revenue."
3
Cohort 3 — Month 3: Past SEO Inquiries
Clients who previously asked about marketing/SEO. "SEO has changed. See what AI-powered strategy looks like."
4
Cohort 4 — Month 4: Non-Converted
Prospects who inquired about web design but didn't buy. "A different approach to growth: Lead with data, not design."
Implementation Roadmap
Pre-Launch
Kickoff: align on segments, commission structure, tracking. Automaigency delivers email copy and landing pages.
11 May — Cohort 1 Launch
Deploy sequence to Recent Launches. Close and onboard first 10 clients. Pause marketing during onboarding.
July — Cohort 2 Launch
Deploy to Mature Clients. Close and onboard next 10 clients through July–August.
September — Cohort 3 Launch
Deploy to Past Inquiries. Close and onboard final 10 clients through September–October.
Success Metrics & KPIs
Phase 1 campaign performance will be evaluated against the following targets:
Campaign Metrics
Email Open Rate
25% – 35%
Click-Through Rate
5% – 8%
New SEO Clients
30 (10 per cohort)
Avg. Monthly Spend
$4,000
Revenue Targets
$120K
Total New MRR
At 30 clients × $4,000
$12K
Phase 1 Commission
10% flat rate per month
$30K
Phase 3 Commission
25% AM rate per month
PR & Brand Activation
As exclusive launch partner, Insider Media and Automaigency will collaborate on a joint PR campaign. This $1M+ commercial agreement is a significant milestone strengthening both brands in market.
Joint Press Release
Co-authored release to trade media (Mumbrella, SmartCompany) announcing the $1M+ strategic partnership.
Founder LinkedIn Posts
Synchronized launch-day posts from both founders detailing the partnership and exclusive offering.
90-Day Case Study
Co-produced case study documenting Cohort 1 success — a powerful ongoing sales asset for Insider Media.
Joint Webinar (Month 2)
Co-hosted live event for the Insider Media database, demonstrating SEO Strategy Builder and driving pipeline.
Conclusion: A Scalable, Profitable Future
Insider Media is positioned to be the crucial first partner and the ultimate proof of concept for this model.
By activating your database and leveraging the Automaigency ecosystem — SEO Strategy Builder for strategy and Awesomenesseo for delivery — we can create a highly profitable, scalable new revenue stream. As the partnership matures through Account Management to full in-house delivery, Insider Media maximizes margins and long-term enterprise value.